Thursday, August 8, 2019

Make your red wine brand stand out from the rest

How can your red wine brand stand out from the rest? Surely, it takes a integrated marketing strategy. But hereunder, we'd tap into this topic in terms of packaging, and take China market as an example. Red wine consumption has seen dramatic growth in China, in recent years, and brands have mushroomed accordingly. The packaging plays a significant role in the market competition.
Red wine sales are roughly driven by three factors, brand effect, promotional efforts and packaging. An excellent gift packaging box is undoubtedly a free walking advertisement.

When Chinese consumers buy red wine without knowledge of the tastes, they tend to make a subjective judgment on the taste and quality of the dazzling wine brands through the visually-perceptible packaging, somewhat like the halo effect. Hence, the first impression reigns, and the part that attractive packaging plays in the purchase decision process is beyond imagination. Therefore, personalized design of wine packaging is particularly important.

What gift boxes can make your products hot sale?

In this era of information, we are flooded with information of all types, while what we can consume is limited. Therefore, if you want to sell the products well, you should work hard on the packaging.
When designing the packaging, it is necessary to take into account all aspects of the customer's needs and product requirements.

1. Meet the aesthetic standards of the time, in line with specific local cultures and use attractive themes to catch the eyeballs of the masses.
2. Have a creative packaging design, which may be the most attractive and crucial. But it can't be too maverick, as creativity that derails from the era may backfire.

3. The packaging should be practical. Otherwise however good it may look, the creativity is no more than a short-lived fad. This kind of cardboard gift boxes packaging won't last., because it's packaging in the first place.
4. Nowadays, the packaging is not just a combination of patterns, words, colors and ribbons. Its boundaries should go beyond those.  For example, a flower spike or an animal with a funny expression can be added to the box.

5. Last but least, the quality of the cardboard gift boxes. After all, if you can't do well in the packaging which is usually perceived as simple and easy, how could others to expect the product inside to be good!

What do you think?

Wednesday, August 7, 2019

Does your packaging help to increase the mind share?

Every seller may wish that their packaging would catch the eyeballs of consumers and finally get them to pay for it...And this post may help to this end!

First of all, in the planning and design phase of the packaging boxes, we need to understand the positioning of brand products and target consumer groups. That will help us come up with the right ideas for appealing packaging.
Secondly, the recognizability of your packaging, that is, whether the packaging has its unique features. An excellent packaging should be well distinguished from other brands, having your own brand style. Ideally, consumers who see the product packaging would link it the very brand. This is very similar to being a person. Characters with characteristics are simply remembered by others. Just imagine, when shoppers are searching a certain type of products in front of a retail shelf, they would quickly scan the shelves and make their buying decision through a comprehensive evaluation of vision and senses evaluation on assorted products on shelf.

Thirdly, interactiveness of packaging. the uniqueness and heterogeneity of such packaging will impact on consumer choice to a greater extent. The packaging that customers pay attention to is not an image or a fancy, but whether the packaging can convey people's emotions, resonate with people, and reflect the level and lifestyle of the target group.

Finally, the packaging plan should match the characteristics of the product. This is actually the most basic point. Food packaging boxes should give people a sense of food rather looks like pharmaceutical. Or package men products similar to those for female.
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Innove is a leading custom cardboard gift boxes supplier from China, offering various fancy setup gift box packaging products and custom box designs service. The product lines include personalized odd shaped boxesround boxessquare boxesrectangular boxestelescoping boxesshoulder boxescardboard drawer boxescollapsible gift boxes - for clothing packaginghexagon explosion gift boxescardboard window boxesnesting gift boxes sets -stacking, etc. We've been serving diversified industries like gourmet cookie gift boxesflat desserts boxescardboard flower gift boxesjewelry gift boxesluxury apparel boxest-shirt packaging boxes with clear lids, etc.

How to make real GREEN packaging boxes for tea products

With the growing environmental awareness amid consumers, today's environmentally friendly green packaging has become a global trend. Innove Packaging believes that the concept of green packaging can mainly be interpreted in two aspects: protecting the environment and saving resources. The two are complementary and indispensable. But how can we achieve true "green packaging"?

1. Green Materials. The packaging materials should be non-toxic and harmless to the human body and living things. It should be noted that the package should not contain toxic elements.
2. Packaging Minimization. That is, in the packaging design, the designers should keep environmental protection and reducing waste in mind, as well as satisfying the basic packaging purpose. 
3. Degradation of Packaging Waste. Make sure that the discarded packaging material can be decomposed in the natural environment without polluting the natural environment.

Innove Packaging is a professional high-end custom packaging boxes manufacturer. Go Green is our constant pursuit of packaging. Environmental protection and a green earth is what we're always working hard to achieve, together with every party involved!

Sunday, July 7, 2019

What are the difficulties with personalized, small-lot custom packaging demand?


   In the historic context of new retail era, brand developers and third-party platforms have spared no effort in situational demand satisfaction, bringing new markets and new business opportunities for personalized packaging.
   After the rise of printing e-commerce, new concepts such as personalized customization, small-volume customization, and large-scale personalized customization have gradually emerged. In recent years, the trend of small batches, individualization and customization in the domestic consumer market has intensified, from Weiquan’s Word Game Bottles campaign(“拼字瓶”) to the Colgate's Dare to Love series, and even to Oreo’s custom packaging for Tmall platform.

    Behind the personalized economy, people's new lifestyles and new social concepts are gradually taking shape. Throughout all the consumer trends and desires, many forms of personalization services already come to being, personalized education, personalized travel services, personalized wedding services, personalized gift customization, personalized clothing customization, personalized luxury ordering... Printing-related personalized applications are endless, and they are constantly evolving with rapid growth. Human society has now entered a personalized era. With the Internet technology, consumption upgrades and social development, this trend of personalized development will become more apparent.
    Back to the personalization process of the printing industry, it is not easy to get started. And even today, there is no mature profit model existing. The early players are mostly in the industry. They have been struggling in the dilemma of where the traffic comes from and how the customer cost is reduced. It doesn't seem to be as smooth as I imagined.

    Where is the aporia for personalization?
   The problem of personalized customization is not a new topic, and it’s a problem that the industry has always been working on: high service costs and high manufacturing costs. The most tricky part lie with personalized customization is the contradiction between critical requirements and small order quantity, low efficiency in winning orders; too low output results in high factory cost of service and manufacturing and thus low profit, which makes the factory unwilling to take orders.
    There are two fundamental reasons for the difficulty of personalization. One is that the order is inefficient and the output is low compared to the big order. The second is that the factory assembly line are designed for mass order production, which is not suitable for small orders.
    Therefore, personalized customization must use a production mode suitable for small orders, do not shoot mosquitoes with a cannon, in order to get out of the misunderstanding of personalized customization.

    The essence of the problem of custom box designs is profit. If the profit brought by personalization is far higher than the cost of fulfilling the order, this will become a profitable thing, the problems with personalization will no more exist.
    All in all, personalized packaging is a tempting business, on the one hand, it is really profitable, and the imagination is huge. On the other hand, we have also seen some of many printing and packaging companies peers who have tried get the fruit failed in practice.