Clothes
make the man, that’s also true to products, especially vanity products like cosmetics.
Somehow, packaging is vital to commercial success of cosmetics. Humans are visual
"animals", we all like beautiful things. Furthermore, if a product does not make any change in packaging for years, then we have good reason to doubt the
cosmetics brand. Of course, gift packaging styles vary largely in different
target markets. There’s not a single standard that fits everywhere. Below are some opinions based on China markets only.
Therefore, the pattern of the cosmetic packaging boxes must be clear, soft, elegant and
beautiful. Don't stuff too many pictures, otherwise it will not highlight the
key messages you want to convey. And the color matching of the box is very
important, for example, most women like white, red and pink, which are called
women's colors, women's products packaged in such color boxes may easily appeal
to them. However, most men seem to like serious & solemn black, therefore, black
is also called men’s color. Thus men's commodities packaged in black can be
favored by men.
Cosmetic color box packaging should accurately convey product information, as well as
the shape, color, and pattern used in packaging. Do not violate people's normal
habits. After all, the good feeling comes directly from the feeling of the
shape, color, pattern and material of the package.
The most important thing is the box design of the cosmetic color packaging box. They
can be specially designed according to the shape and size of the cosmetics. Different
packaging materials, shapes and patterns are employed based on the cosmetics classification
of being high-end of mid-grade. The packaging position of class goes a long way
in cosmetics brand image and sales.
Innove supplies various cardboard gift boxes for cosmetic packaging: custom round fragrance gift boxes, rose gold round skincare boxes with telescopic lids, handmade personalized perfume gift boxes, hexagonal shaped explosion boxes, eye primer small cosmetic boxes, small makeup brush gift packaging tubes, skincare packaging boxes with clear lids, bulk lip balm containers and kraft paper push-up lipstick containers etc..
