Make your red wine brand stand out from the rest

How can your red wine brand stand out from the rest? Surely, it takes a integrated marketing strategy. But hereunder, we'd tap into this topic in terms of packaging, and take China market as an example. Red wine consumption has seen dramatic growth in China, in recent years, and brands have mushroomed accordingly. The packaging plays a significant role in the market competition.

Red wine sales are roughly driven by three factors, brand effect, promotional efforts and packaging. An excellent gift packaging box is undoubtedly a free walking advertisement.

When Chinese consumers buy red wine without knowledge of the tastes, they tend to make a subjective judgment on the taste and quality of the dazzling wine brands through the visually-perceptible packaging, somewhat like the halo effect. Hence, the first impression reigns, and the part that attractive packaging plays in the purchase decision process is beyond imagination. Therefore, personalized design of wine packaging is particularly important.

What gift boxes can make your products hot sale?

In this era of information, we are flooded with information of all types, while what we can consume is limited. Therefore, if you want to sell the products well, you should work hard on the packaging.
When designing the packaging, it is necessary to take into account all aspects of the customer's needs and product requirements.

1. Meet the aesthetic standards of the time, in line with specific local cultures and use attractive themes to catch the eyeballs of the masses.

2. Have a creative packaging design, which may be the most attractive and crucial. But it can't be too maverick, as creativity that derails from the era may backfire.

3. The packaging should be practical. Otherwise however good it may look, the creativity is no more than a short-lived fad. This kind of cardboard gift boxes packaging won't last., because it's packaging in the first place.

4. Nowadays, the packaging is not just a combination of patterns, words, colors and ribbons. Its boundaries should go beyond those.  For example, a flower spike or an animal with a funny expression can be added to the box.

5. Last but least, the quality of the cardboard gift boxes. After all, if you can't do well in the packaging which is usually perceived as simple and easy, how could others to expect the product inside to be good!

What do you think?

Does your packaging help to increase the mind share?

Every seller may wish that their packaging would catch the eyeballs of consumers and finally get them to pay for it...And this post may help to this end!

First of all, in the planning and design phase of the packaging boxes, we need to understand the positioning of brand products and target consumer groups. That will help us come up with the right ideas for appealing packaging.

Secondly, the recognizability of your packaging, that is, whether the packaging has its unique features. An excellent packaging should be well distinguished from other brands, having your own brand style. Ideally, consumers who see the product packaging would link it the very brand. This is very similar to being a person. Characters with characteristics are simply remembered by others. Just imagine, when shoppers are searching a certain type of products in front of a retail shelf, they would quickly scan the shelves and make their buying decision through a comprehensive evaluation of vision and senses evaluation on assorted products on shelf.

Thirdly, interactiveness of packaging. the uniqueness and heterogeneity of such packaging will impact on consumer choice to a greater extent. The packaging that customers pay attention to is not an image or a fancy, but whether the packaging can convey people's emotions, resonate with people, and reflect the level and lifestyle of the target group.

Finally, the packaging plan should match the characteristics of the product. This is actually the most basic point. Food packaging boxes should give people a sense of food rather looks like pharmaceutical. Or package men products similar to those for female.
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Innove is a leading custom cardboard gift boxes supplier from China, offering various fancy setup gift box packaging products and custom box designs service. The product lines include personalized odd shaped boxes, round boxes, square boxes, rectangular boxes, telescoping boxes, shoulder boxes, cardboard drawer boxes, collapsible gift boxes - for clothing packaging, hexagon explosion gift boxes, cardboard window boxes, nesting gift boxes sets -stacking, etc. We've been serving diversified industries like gourmet cookie gift boxes, flat desserts boxes, cardboard flower gift boxes, jewelry gift boxes, luxury apparel boxes, t-shirt packaging boxes with clear lids, etc.

How to make real GREEN packaging boxes for tea products

With the growing environmental awareness amid consumers, today's environmentally friendly green packaging has become a global trend. Innove Packaging believes that the concept of green packaging can mainly be interpreted in two aspects: protecting the environment and saving resources. The two are complementary and indispensable. But how can we achieve true "green packaging"?

1. Green Materials. The packaging materials should be non-toxic and harmless to the human body and living things. It should be noted that the package should not contain toxic elements.
2. Packaging Minimization. That is, in the packaging design, the designers should keep environmental protection and reducing waste in mind, as well as satisfying the basic packaging purpose. 
3. Degradation of Packaging Waste. Make sure that the discarded packaging material can be decomposed in the natural environment without polluting the natural environment.

Innove Packaging is a professional high-end custom packaging boxes manufacturer. Go Green is our constant pursuit of packaging. Environmental protection and a green earth is what we're always working hard to achieve, together with every party involved!