With the growing environmental awareness amid consumers, today's environmentally friendly green packaging has become a global trend. Innove Packaging believes that the concept of green packaging can mainly be interpreted in two aspects: protecting the environment and saving resources. The two are complementary and indispensable. But how can we achieve true "green packaging"?
1. Green Materials. The packaging materials should be non-toxic and harmless to the human body and living things. It should be noted that the package should not contain toxic elements.
2. Packaging Minimization. That is, in the packaging design, the designers should keep environmental protection and reducing waste in mind, as well as satisfying the basic packaging purpose.
3. Degradation of Packaging Waste. Make sure that the discarded packaging material can be decomposed in the natural environment without polluting the natural environment.
Innove Packaging is a professional high-end custom packaging boxes manufacturer. Go Green is our constant pursuit of packaging. Environmental protection and a green earth is what we're always working hard to achieve, together with every party involved!
Wednesday, August 7, 2019
Sunday, July 7, 2019
What are the difficulties with personalized, small-lot custom packaging demand?
In the historic
context of new retail era, brand developers and third-party platforms have
spared no effort in situational demand satisfaction, bringing new markets and
new business opportunities for personalized packaging.
After the rise of printing e-commerce,
new concepts such as personalized customization, small-volume customization,
and large-scale personalized customization have gradually emerged. In recent
years, the trend of small batches, individualization and customization in the
domestic consumer market has intensified, from Weiquan’s Word Game Bottles
campaign(“拼字瓶”) to the Colgate's Dare to Love series, and even to Oreo’s
custom packaging for Tmall platform.
Behind the personalized economy,
people's new lifestyles and new social concepts are gradually taking shape.
Throughout all the consumer trends and desires, many forms of personalization services
already come to being, personalized education, personalized travel services,
personalized wedding services, personalized gift customization, personalized
clothing customization, personalized luxury ordering... Printing-related
personalized applications are endless, and they are constantly evolving with
rapid growth. Human society has now entered a personalized era. With the
Internet technology, consumption upgrades and social development, this trend of
personalized development will become more apparent.
Back to the personalization
process of the printing industry, it is not easy to get started. And even
today, there is no mature profit model existing. The early players are mostly
in the industry. They have been struggling in the dilemma of where the traffic
comes from and how the customer cost is reduced. It doesn't seem to be as
smooth as I imagined.
The problem of personalized
customization is not a new topic, and it’s a problem that the industry has always
been working on: high service costs and high manufacturing costs. The most
tricky part lie with personalized customization is the contradiction between critical
requirements and small order quantity, low efficiency in winning orders; too
low output results in high factory cost of service and manufacturing and thus
low profit, which makes the factory unwilling to take orders.
There are two fundamental reasons
for the difficulty of personalization. One is that the order is inefficient and
the output is low compared to the big order. The second is that the factory
assembly line are designed for mass order production, which is not suitable for
small orders.
Therefore, personalized
customization must use a production mode suitable for small orders, do not shoot
mosquitoes with a cannon, in order to get out of the misunderstanding of
personalized customization.
The essence of the problem of
custom box designs is profit. If the profit brought by personalization is far
higher than the cost of fulfilling the order, this will become a profitable
thing, the problems with personalization will no more exist.
All in all, personalized
packaging is a tempting business, on the one hand, it is really profitable, and
the imagination is huge. On the other hand, we have also seen some of many
printing and packaging companies peers who have tried get the fruit failed in
practice.
Friday, July 5, 2019
Why choose cardboard boxes with foam inserts?
In many cases, cardboard boxes alone are not enough for packaging gifts or products. Some kind of inserts are then required, plastic blisters, cardboard trays, foam inserts, sponge and so on.
Foam inserts, as one of the mostly used, enjoy some advantages:
(1) Elasticity is an important characteristic of foam, which protects the product from shock and help survive rough handling in transit.
(2) Foam elasticity also enable it to better secure the product in place compared to other support material.
(3) Integral foam inserts of the same thickness with the product can be used, instead of piecing together.(However, if the ordering quantity is not too big, the foam inserts will usually be pieced together to save cost.) With computer process control, foam inserts are precisely cut to fit closely to the unique shape of the product, aperture size, varied depths, etc. Thus slots can be as small as 1.5 mm in width, and depth ranges from 0.5 mm, to 120 mm. Such precisely custom shaped foam inserts, with neat and smooth cuts, are perfectly integrated with the outer cardboard box and inner product.
Of course, coin has two sides, and foam inserts are not without blame. They are a little costly and not so green.
With all the things said, cardboard gift boxes with foam inserts are a premium choice for luxury packaging solutions, especially when it comes to bottle or other care-needed products.
Foam inserts, as one of the mostly used, enjoy some advantages:
(1) Elasticity is an important characteristic of foam, which protects the product from shock and help survive rough handling in transit.
(2) Foam elasticity also enable it to better secure the product in place compared to other support material.
(3) Integral foam inserts of the same thickness with the product can be used, instead of piecing together.(However, if the ordering quantity is not too big, the foam inserts will usually be pieced together to save cost.) With computer process control, foam inserts are precisely cut to fit closely to the unique shape of the product, aperture size, varied depths, etc. Thus slots can be as small as 1.5 mm in width, and depth ranges from 0.5 mm, to 120 mm. Such precisely custom shaped foam inserts, with neat and smooth cuts, are perfectly integrated with the outer cardboard box and inner product.
Of course, coin has two sides, and foam inserts are not without blame. They are a little costly and not so green.
With all the things said, cardboard gift boxes with foam inserts are a premium choice for luxury packaging solutions, especially when it comes to bottle or other care-needed products.
Sunday, March 3, 2019
Why are cardboard gift boxes the most suitable packaging for camellia oil?
With the growing awareness of healthy diet, green products have gradually
caught consumers’ eyeballs. Camellia oil is a type of cooking oil drawn from seeds
of camellia. Its production process can be divided into:
shelling, drying, crushing, steaming, oil extraction and filtration. Every step is a physical method. It is a true pure natural green edible
oil.
Camellia oil is a totally new oil category and is mainly produced in mountainous
rural areas. It has always been regarded as a royal tribute from the mountains.
It is known as the "oil king" and is superior to olive oil in
nutritional value.
Camellia oil allegedly has effects of anti-aging, hair conditioning, emollient
and Anti-microbial, etc. Camellia
oil also has the nickname of "longevity oil" and is especially
suitable for middle- and old-aged people.
Despite all the benefits of camellia oil, not many people know about it. How
could that be?
A good product entails a good packaging, not necessarily expensive, but
the packaging represents the immediate image of the product inside and the brand
behind. Therefore, not only should the packaging appeal to the consumer visually, but also
help convey the merits of the product and the brand. Camellia oil, as a new
thing to the general public, requires a proper and selling packaging.
Cardboard gift boxes packaging, compared with other materials, has
distinguished advantages. To name a few, cardboard gift boxes are more
convenient, affordable, and environmentally friendly than wooden or plastic boxes.
How to Select Cardboard Gift Boxes Supplier?
How can you select your cardboard gift boxes supplier? We, at Innove Packaging, believe that an important
dimension is the quality of their products (cardboard gift boxes) . We can determine the
gift boxes’ quality from these aspects:
1. Smoothness.
The surface smoothness for general-purpose gift boxes must be kept within +/-
1mm. This is the minimum requirements to make sure they look good. And this
also, to some degree, represents a gift boxes factory’s level of workmanship
and quality control.
2. Color.
Color can make or break the custom printed gift packaging. If you see gift boxes
with distinct color discrepancy, and you can just cross the maker off your
vendor list. A purpose of gift boxes packaging is to add a touch of aesthetic
and luxury. If a factory fail to realize the desired color effect, chances are it’s a poorly organized company!
3. Brightness and viewing angle.
The
brightness and viewing angle of the appearance of the paper can also be checked.
From every direction, the cardboard gift boxes should be bright and gives a high-end look.
4. Safety.
Safety is also critical for cardboard gift boxes, especially
when it comes to the packaging of food and tea boxes etc.
For all the emphasis on quality, there are many other factors that can be taken into account, such as pre-sales & after sales support, designs,response time and supply ability, etc.
Subscribe to:
Posts (Atom)