Deliver the Bumpiest Mini Drawer Gift Boxes Project

Simple does not mean easy! Recently we’ve worked on a project where entails a two-part drawer gift box as an accessory to the larger complex box. This tiny box involves no odd shapes, nor complex structure or design! Just so normal except for its delicate size. But just as being so small in size, it had once been quite challenging – unlike round mini tubes(eg. lip balm tubes) which can run on machines. Here’s the story on how we struggled (if not got stuck) in such a ‘simple’ box, and finally were determined to deliver, but at the expense of profits!

This tiny drawer gift box, as shown above, would probably be figured as something not worth the candle by most suppliers, which could be told from the dimensions (as in the following dieline).

Failed Outsourcing Attempts
Frankly, the reason that we’d accept such an order in the busy season is partly because it’s an accessory, and partly because we thought we could outsource this part. Some peer vendors may specialize in such hand-made boxes.
The first few we contacted all declined flatly at the sight of the drawing. Then we tried to contact some factories who keep good relationship with us and asked for their favor. All of them agreed to try but gave up within one or two days. We were somewhat prepared for such reaction. With its delicate size, it can’t fit on the automatic box folding machines. And as it measures hardly the width of an index finger, it’s tricky for manual handling. Thus even the workers are not willing to work on this project because the slow progress affected their piece wages.
The time lapsed fast – two weeks had passed, and we had approached no less than 10 peer cardboard gift boxes factories. The main/larger gift box sets were already done and the agreed delivery time is almost due. However, the little box project was literally going nowhere!

Round gift boxes get popular in product packaging

Round cardboard tubes catch on in recent years! you can find more and more products are packed in tubes, cosmetics, food, tea and gifts, etc.
Compared to traditional square/rectangular rigid gift boxes, custom paper tubes packaging has its pronounced advantages:
1. Tubes are not so apt to bend from pressure. This advantage may come from its different material and production method. Tubes are machine rolled from kraft paper, layer by layer, and reinforced with glue. But non-tube rigid boxes are mainly framed/support by thick grey board. And all boards, whatever they are made of, tend to warp.
2. The shape make a difference. Pressure over round tubes are evenly spread along the rim, while other shapes can’t as they have corners.

3. Round tubes are more simple in making. Round tubes production generally involves tube rolling, wrapping, some may require hemmed edges and finish treatment, etc. And non-tube packaging entails scoring, die-cutting, except for aforesaid steps.
4. Despite all the above merits, round cardboard gift boxes are even cheaper and more stable in quality.
Of course, many things factor in the choice of packaging styles. products, brand concepts, preferences of certain consumer segments and management teams among other elements influence what to box type to use.
We, Innove Packaging focus on custom cardboard gift boxes manufacturing. Welcome to communicate with us on any packaging needs or questions!

Make your red wine brand stand out from the rest

How can your red wine brand stand out from the rest? Surely, it takes a integrated marketing strategy. But hereunder, we'd tap into this topic in terms of packaging, and take China market as an example. Red wine consumption has seen dramatic growth in China, in recent years, and brands have mushroomed accordingly. The packaging plays a significant role in the market competition.

Red wine sales are roughly driven by three factors, brand effect, promotional efforts and packaging. An excellent gift packaging box is undoubtedly a free walking advertisement.

When Chinese consumers buy red wine without knowledge of the tastes, they tend to make a subjective judgment on the taste and quality of the dazzling wine brands through the visually-perceptible packaging, somewhat like the halo effect. Hence, the first impression reigns, and the part that attractive packaging plays in the purchase decision process is beyond imagination. Therefore, personalized design of wine packaging is particularly important.

What gift boxes can make your products hot sale?

In this era of information, we are flooded with information of all types, while what we can consume is limited. Therefore, if you want to sell the products well, you should work hard on the packaging.
When designing the packaging, it is necessary to take into account all aspects of the customer's needs and product requirements.

1. Meet the aesthetic standards of the time, in line with specific local cultures and use attractive themes to catch the eyeballs of the masses.

2. Have a creative packaging design, which may be the most attractive and crucial. But it can't be too maverick, as creativity that derails from the era may backfire.

3. The packaging should be practical. Otherwise however good it may look, the creativity is no more than a short-lived fad. This kind of cardboard gift boxes packaging won't last., because it's packaging in the first place.

4. Nowadays, the packaging is not just a combination of patterns, words, colors and ribbons. Its boundaries should go beyond those.  For example, a flower spike or an animal with a funny expression can be added to the box.

5. Last but least, the quality of the cardboard gift boxes. After all, if you can't do well in the packaging which is usually perceived as simple and easy, how could others to expect the product inside to be good!

What do you think?

Does your packaging help to increase the mind share?

Every seller may wish that their packaging would catch the eyeballs of consumers and finally get them to pay for it...And this post may help to this end!

First of all, in the planning and design phase of the packaging boxes, we need to understand the positioning of brand products and target consumer groups. That will help us come up with the right ideas for appealing packaging.

Secondly, the recognizability of your packaging, that is, whether the packaging has its unique features. An excellent packaging should be well distinguished from other brands, having your own brand style. Ideally, consumers who see the product packaging would link it the very brand. This is very similar to being a person. Characters with characteristics are simply remembered by others. Just imagine, when shoppers are searching a certain type of products in front of a retail shelf, they would quickly scan the shelves and make their buying decision through a comprehensive evaluation of vision and senses evaluation on assorted products on shelf.

Thirdly, interactiveness of packaging. the uniqueness and heterogeneity of such packaging will impact on consumer choice to a greater extent. The packaging that customers pay attention to is not an image or a fancy, but whether the packaging can convey people's emotions, resonate with people, and reflect the level and lifestyle of the target group.

Finally, the packaging plan should match the characteristics of the product. This is actually the most basic point. Food packaging boxes should give people a sense of food rather looks like pharmaceutical. Or package men products similar to those for female.
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Innove is a leading custom cardboard gift boxes supplier from China, offering various fancy setup gift box packaging products and custom box designs service. The product lines include personalized odd shaped boxes, round boxes, square boxes, rectangular boxes, telescoping boxes, shoulder boxes, cardboard drawer boxes, collapsible gift boxes - for clothing packaging, hexagon explosion gift boxes, cardboard window boxes, nesting gift boxes sets -stacking, etc. We've been serving diversified industries like gourmet cookie gift boxes, flat desserts boxes, cardboard flower gift boxes, jewelry gift boxes, luxury apparel boxes, t-shirt packaging boxes with clear lids, etc.