How To Choose The Best Gift Packaging?

As a common item in life, gift boxes have long been commonplace. With the gradual change of life culture, people's needs have become diverse, so various customized gift boxes have appeared. For example, apples, in the impression, apples are all packaged in a big box, which often seems not to be related to fashion, but now the apple packaging has become more and more fashionable and beautiful. The outer packaging of the gift box is not only fashionable and beautiful, but also represents A landmark has become a synonym, a regional postcard, and a regional culture. 

If you truly want to give a superb gift to someone who is important to you, then you absolutely need to master the art of gift packaging. After all, gift packaging is actually an art in itself and it can be safely asserted that only very few people can accomplish this task impressively. Anyway, there are certainly tips and tricks to help you do this. Keep reading for what people describe as the ultimate 3 key factors in gift packaging.

3 Key Factors in Choosing Gift Packaging Boxes

First of all, in order to make the gift stand out from the rests, you can tap into the usage of colors to achieve the desired effect. Do keep in mind that you should try to avoid using the colors which are accustomed to Christmas, namely red or green. In actuality, you would like to go for colors which are somewhat unconventional or unusual such as lavender, ice blue and so on. It all boils down to the fact that these unique colors help to make your gift appear outstanding and most specialty packaging does this as well.

Secondly, the type of packaging as well as the ornamental accessories for your gift would have to depend on the occasion as well as the likings and personality of the intended recipient. A very good example would be if your friend is a big fans of the latest fashion, then you could give her a set of jewelry box with some jewelleries in it and have it wrapped in a packaging that consists of multiple colours and with some fashionable ornaments on it.

Last but not least, one of the most important key when it comes to gift packaging would be to add some personal touches to the packaging itself. Apart from giving someone something that you made yourself, you could give him/her the gift in a personalized gift bag. It is really not hard to add some personal touches to the gift as there are a wide variety of custom made and personalized gift bags out there on the market.

Weather the Disruptive Pandemic

The coronavirus first broke out around December 2019 when few people would expect this flu-like disease to be so much of a concern. But it turned out to be the great disruption to the global health systems and economy. Most of the major economies are still struggling amidst the pandemic. What's even worse, it seems that no one knows it will end...But life and business will continue anyway...

After the early lock-down period one and a half years ago, Innove Packaging had been gradually returning to its normal production (if not over burdened in this summer☺) 

Custom Cardboard Gift Boxes & Tubes

Cardboard Gift Boxes in Production

Boxes Ready for Shipping

Loaded on Trucks

Ocean Shipping Freight Rates Soared by 10 Times 2021 But It's Still Hard to Get an Empty Container

International sea shipping freight rates have skyrocketed by 10 times in 2021 while exporters still have problems to book an empty container. The shortage of shipping containers is yet another symptom of the havoc the coronavirus pandemic has wrought on international supply chains. The current situation is: exporters may not be short of orders but the cost has risen sharply. That means they are suffering from profit margin squeeze.

Ocean Shipping Freight Rates Rose Sharply in 2021

CCTV (China Central Television) recently approached Taizhou Threeway Vehicle Catalytic Converter Co., Ltd. and covered the international shipping issues. Although export orders for auto parts are booming and factories are busy with production, companies are still mixed, pwith problems such as rising prices of raw materials and persistently high shipping charges. Threeway currently has sufficient orders. However, due to the rising prices of precious metals such as palladium and rhodium, steel and other raw materials and the rising ocean shipping freight rates, the cost has risen by at least 20%. 

How to Make a Paper Box Step by Step

In the heat of the Coronavirus epidemic outbreak in China, one factory guy shared making a square paper box by hand to kill time. It can be used to hold some desk trashes like nutshells, or other little things. Listed hereinafter are the steps:

How to make a paper box by hand:

1. Get a square paper, preferably repurposed from used items. What’s used here for demonstration is a piece of T=0.18mm brown kraft paper(22*22cm) , retrieved from a used paper handbag.

The thicker the paper is, the more rigid the box will be. But thicker paper make it more difficult to fold. You can find a trade-off here.

2. Fold the paper in half twice, to form two perpendicular creases as shown in the photo.

3. Fold the four corners inward along the creases and make them meet at the center of the paper.

Spectrum of Packaging from Simple to Excessive

— Implications in modern packaging of a Chinese allusion “Keep the fancy case but give back the valuable pearl…”

There’s a household idiom in Chinese which goes as follows:

About 2,300 years ago, a jewelry dealer from Chu state (of the ancient China) traded pearls in Zheng state. One day, he had a very precious pearl.
In order to sell it at a premium price, he decided to make a fancy box for it. He had a top carpenter make an exquisite box with rare wood, then employ a top craftsman to carve delicate patterns top and elaborately decorate it with superior perfume and gem stones. The dealer then put the pearl in and was confident of the packaging.

A person from Zheng State was deeply enamored by the pretty case and bought it for a high price after some bargaining.
But the story didn’t end here as usual!
To his surprise, the buyer soon returned with the case and pearl. The dealer was literally a little frustrated and expected he would think again. But to his astonishment, the buyer took the pearl out, gave it back to the dealer and left with the glittering box only!

This Chinese idiom is used to satirize people who are bewitched by the gorgeous appearance and give up the precious essence, and also used more broadly to mean lacking judgement and making false choices.

In reality, few would go to extremes like the character in the story, perhaps. But when it comes to packaging, it does render us a bit of deja vu, especially with some health products in China. Some products are not as valuable as its packaging and that’s not exaggerating.

However, the importance of packaging should by no means be down played, either to sellers or buyers. Aside from protecting the products inside, a good packaging go a long way in terms of communicating product and brand values between the two parties.

Then, at the spectrum of packaging from simple to excessive, where’s the right point? Maybe there are a thousand hamlets in a thousand people’s eyes.
1. As a buyer/consumer, to what extent will you buy in a fancy packaging?
2. If you’re a marketer, how will you balance between luxury and simplicity of packaging?

Deliver the Bumpiest Mini Drawer Gift Boxes Project

Simple does not mean easy! Recently we’ve worked on a project where entails a two-part drawer gift box as an accessory to the larger complex box. This tiny box involves no odd shapes, nor complex structure or design! Just so normal except for its delicate size. But just as being so small in size, it had once been quite challenging – unlike round mini tubes(eg. lip balm tubes) which can run on machines. Here’s the story on how we struggled (if not got stuck) in such a ‘simple’ box, and finally were determined to deliver, but at the expense of profits!

This tiny drawer gift box, as shown above, would probably be figured as something not worth the candle by most suppliers, which could be told from the dimensions (as in the following dieline).

Failed Outsourcing Attempts
Frankly, the reason that we’d accept such an order in the busy season is partly because it’s an accessory, and partly because we thought we could outsource this part. Some peer vendors may specialize in such hand-made boxes.
The first few we contacted all declined flatly at the sight of the drawing. Then we tried to contact some factories who keep good relationship with us and asked for their favor. All of them agreed to try but gave up within one or two days. We were somewhat prepared for such reaction. With its delicate size, it can’t fit on the automatic box folding machines. And as it measures hardly the width of an index finger, it’s tricky for manual handling. Thus even the workers are not willing to work on this project because the slow progress affected their piece wages.
The time lapsed fast – two weeks had passed, and we had approached no less than 10 peer cardboard gift boxes factories. The main/larger gift box sets were already done and the agreed delivery time is almost due. However, the little box project was literally going nowhere!

Round gift boxes get popular in product packaging

Round cardboard tubes catch on in recent years! you can find more and more products are packed in tubes, cosmetics, food, tea and gifts, etc.
Compared to traditional square/rectangular rigid gift boxes, custom paper tubes packaging has its pronounced advantages:
1. Tubes are not so apt to bend from pressure. This advantage may come from its different material and production method. Tubes are machine rolled from kraft paper, layer by layer, and reinforced with glue. But non-tube rigid boxes are mainly framed/support by thick grey board. And all boards, whatever they are made of, tend to warp.
2. The shape make a difference. Pressure over round tubes are evenly spread along the rim, while other shapes can’t as they have corners.

3. Round tubes are more simple in making. Round tubes production generally involves tube rolling, wrapping, some may require hemmed edges and finish treatment, etc. And non-tube packaging entails scoring, die-cutting, except for aforesaid steps.
4. Despite all the above merits, round cardboard gift boxes are even cheaper and more stable in quality.
Of course, many things factor in the choice of packaging styles. products, brand concepts, preferences of certain consumer segments and management teams among other elements influence what to box type to use.
We, Innove Packaging focus on custom cardboard gift boxes manufacturing. Welcome to communicate with us on any packaging needs or questions!

Make your red wine brand stand out from the rest

How can your red wine brand stand out from the rest? Surely, it takes a integrated marketing strategy. But hereunder, we'd tap into this topic in terms of packaging, and take China market as an example. Red wine consumption has seen dramatic growth in China, in recent years, and brands have mushroomed accordingly. The packaging plays a significant role in the market competition.

Red wine sales are roughly driven by three factors, brand effect, promotional efforts and packaging. An excellent gift packaging box is undoubtedly a free walking advertisement.

When Chinese consumers buy red wine without knowledge of the tastes, they tend to make a subjective judgment on the taste and quality of the dazzling wine brands through the visually-perceptible packaging, somewhat like the halo effect. Hence, the first impression reigns, and the part that attractive packaging plays in the purchase decision process is beyond imagination. Therefore, personalized design of wine packaging is particularly important.

What gift boxes can make your products hot sale?

In this era of information, we are flooded with information of all types, while what we can consume is limited. Therefore, if you want to sell the products well, you should work hard on the packaging.
When designing the packaging, it is necessary to take into account all aspects of the customer's needs and product requirements.

1. Meet the aesthetic standards of the time, in line with specific local cultures and use attractive themes to catch the eyeballs of the masses.

2. Have a creative packaging design, which may be the most attractive and crucial. But it can't be too maverick, as creativity that derails from the era may backfire.

3. The packaging should be practical. Otherwise however good it may look, the creativity is no more than a short-lived fad. This kind of cardboard gift boxes packaging won't last., because it's packaging in the first place.

4. Nowadays, the packaging is not just a combination of patterns, words, colors and ribbons. Its boundaries should go beyond those.  For example, a flower spike or an animal with a funny expression can be added to the box.

5. Last but least, the quality of the cardboard gift boxes. After all, if you can't do well in the packaging which is usually perceived as simple and easy, how could others to expect the product inside to be good!

What do you think?

Does your packaging help to increase the mind share?

Every seller may wish that their packaging would catch the eyeballs of consumers and finally get them to pay for it...And this post may help to this end!

First of all, in the planning and design phase of the packaging boxes, we need to understand the positioning of brand products and target consumer groups. That will help us come up with the right ideas for appealing packaging.

Secondly, the recognizability of your packaging, that is, whether the packaging has its unique features. An excellent packaging should be well distinguished from other brands, having your own brand style. Ideally, consumers who see the product packaging would link it the very brand. This is very similar to being a person. Characters with characteristics are simply remembered by others. Just imagine, when shoppers are searching a certain type of products in front of a retail shelf, they would quickly scan the shelves and make their buying decision through a comprehensive evaluation of vision and senses evaluation on assorted products on shelf.

Thirdly, interactiveness of packaging. the uniqueness and heterogeneity of such packaging will impact on consumer choice to a greater extent. The packaging that customers pay attention to is not an image or a fancy, but whether the packaging can convey people's emotions, resonate with people, and reflect the level and lifestyle of the target group.

Finally, the packaging plan should match the characteristics of the product. This is actually the most basic point. Food packaging boxes should give people a sense of food rather looks like pharmaceutical. Or package men products similar to those for female.
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Innove is a leading custom cardboard gift boxes supplier from China, offering various fancy setup gift box packaging products and custom box designs service. The product lines include personalized odd shaped boxes, round boxes, square boxes, rectangular boxes, telescoping boxes, shoulder boxes, cardboard drawer boxes, collapsible gift boxes - for clothing packaging, hexagon explosion gift boxes, cardboard window boxes, nesting gift boxes sets -stacking, etc. We've been serving diversified industries like gourmet cookie gift boxes, flat desserts boxes, cardboard flower gift boxes, jewelry gift boxes, luxury apparel boxes, t-shirt packaging boxes with clear lids, etc.

How to make real GREEN packaging boxes for tea products

With the growing environmental awareness amid consumers, today's environmentally friendly green packaging has become a global trend. Innove Packaging believes that the concept of green packaging can mainly be interpreted in two aspects: protecting the environment and saving resources. The two are complementary and indispensable. But how can we achieve true "green packaging"?

1. Green Materials. The packaging materials should be non-toxic and harmless to the human body and living things. It should be noted that the package should not contain toxic elements.
2. Packaging Minimization. That is, in the packaging design, the designers should keep environmental protection and reducing waste in mind, as well as satisfying the basic packaging purpose. 
3. Degradation of Packaging Waste. Make sure that the discarded packaging material can be decomposed in the natural environment without polluting the natural environment.

Innove Packaging is a professional high-end custom packaging boxes manufacturer. Go Green is our constant pursuit of packaging. Environmental protection and a green earth is what we're always working hard to achieve, together with every party involved!

What are the difficulties with personalized, small-lot custom packaging demand?

   In the historic context of new retail era, brand developers and third-party platforms have spared no effort in situational demand satisfaction, bringing new markets and new business opportunities for personalized packaging.

   After the rise of printing e-commerce, new concepts such as personalized customization, small-volume customization, and large-scale personalized customization have gradually emerged. In recent years, the trend of small batches, individualization and customization in the domestic consumer market has intensified, from Weiquan’s Word Game Bottles campaign(“拼字瓶”) to the Colgate's Dare to Love series, and even to Oreo’s custom packaging for Tmall platform.

    Behind the personalized economy, people's new lifestyles and new social concepts are gradually taking shape. Throughout all the consumer trends and desires, many forms of personalization services already come to being, personalized education, personalized travel services, personalized wedding services, personalized gift customization, personalized clothing customization, personalized luxury ordering... Printing-related personalized applications are endless, and they are constantly evolving with rapid growth. Human society has now entered a personalized era. With the Internet technology, consumption upgrades and social development, this trend of personalized development will become more apparent.

    Back to the personalization process of the printing industry, it is not easy to get started. And even today, there is no mature profit model existing. The early players are mostly in the industry. They have been struggling in the dilemma of where the traffic comes from and how the customer cost is reduced. It doesn't seem to be as smooth as I imagined.

    Where is the aporia for personalization?

   The problem of personalized customization is not a new topic, and it’s a problem that the industry has always been working on: high service costs and high manufacturing costs. The most tricky part lie with personalized customization is the contradiction between critical requirements and small order quantity, low efficiency in winning orders; too low output results in high factory cost of service and manufacturing and thus low profit, which makes the factory unwilling to take orders.

    There are two fundamental reasons for the difficulty of personalization. One is that the order is inefficient and the output is low compared to the big order. The second is that the factory assembly line are designed for mass order production, which is not suitable for small orders.

    Therefore, personalized customization must use a production mode suitable for small orders, do not shoot mosquitoes with a cannon, in order to get out of the misunderstanding of personalized customization.

    The essence of the problem of custom box designs is profit. If the profit brought by personalization is far higher than the cost of fulfilling the order, this will become a profitable thing, the problems with personalization will no more exist.

    All in all, personalized packaging is a tempting business, on the one hand, it is really profitable, and the imagination is huge. On the other hand, we have also seen some of many printing and packaging companies peers who have tried get the fruit failed in practice.

Why choose cardboard boxes with foam inserts?

In many cases, cardboard boxes alone are not enough for packaging gifts or products. Some kind of inserts are then required, plastic blisters, cardboard trays, foam inserts, sponge and so on. 

Foam inserts, as one of the mostly used, enjoy some advantages: 
(1) Elasticity is an important characteristic of foam, which protects the product from shock and help survive rough handling in transit. 
(2) Foam elasticity also enable it to better secure the product in place compared to other support material.
(3) Integral foam inserts of the same thickness with the product can be used, instead of piecing together.(However, if the ordering quantity is not too big, the foam inserts will usually be pieced together to save cost.) With computer process control, foam inserts are precisely cut to fit closely to the unique shape of the product, aperture size, varied depths, etc. Thus slots can be as small as 1.5 mm in width, and depth ranges from 0.5 mm, to 120 mm. Such precisely custom shaped foam inserts, with neat and smooth cuts, are perfectly integrated with the outer cardboard box and inner product. 

Of course, coin has two sides, and foam inserts are not without blame. They are a little costly and not so green. 

With all the things said, cardboard gift boxes with foam inserts are a premium choice for luxury packaging solutions, especially when it comes to bottle or other care-needed products.

Why are cardboard gift boxes the most suitable packaging for camellia oil?

With the growing awareness of healthy diet, green products have gradually caught consumers’ eyeballs. Camellia oil is a type of cooking oil drawn from seeds of camellia. Its production process can be divided into: shelling, drying, crushing, steaming, oil extraction and filtration. Every step is a physical method. It is a true pure natural green edible oil.

Camellia oil is a totally new oil category and is mainly produced in mountainous rural areas. It has always been regarded as a royal tribute from the mountains. It is known as the "oil king" and is superior to olive oil in nutritional value.

Camellia oil allegedly has effects of anti-aging, hair conditioning, emollient and Anti-microbial, etc. Camellia oil also has the nickname of "longevity oil" and is especially suitable for middle- and old-aged people.

Despite all the benefits of camellia oil, not many people know about it. How could that be?

A good product entails a good packaging, not necessarily expensive, but the packaging represents the immediate image of the product inside and the brand behind. Therefore, not only should the packaging appeal to the consumer visually, but also help convey the merits of the product and the brand. Camellia oil, as a new thing to the general public, requires a proper and selling packaging.

Cardboard gift boxes packaging, compared with other materials, has distinguished advantages. To name a few, cardboard gift boxes are more convenient, affordable, and environmentally friendly than wooden or plastic boxes.

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Find more food retail packaging from Innove Packaging: food gift boxes packaging with handles, window food boxes, 16-inch large cardboard gift snack boxes with lids, foil lined cardboard tube food packaging containers, food safe natural kraft box and 3" retail food packaging containers,etc.

How to Select Cardboard Gift Boxes Supplier?

How can you select your cardboard gift boxes supplier? We, at Innove Packaging, believe that an important dimension is the quality of their products (cardboard gift boxes) . We can determine the gift boxes’ quality from these aspects:

1. Smoothness.

The surface smoothness for general-purpose gift boxes must be kept within +/- 1mm. This is the minimum requirements to make sure they look good. And this also, to some degree, represents a gift boxes factory’s level of workmanship and quality control.

2. Color.

 Color can make or break the custom printed gift packaging. If you see gift boxes with distinct color discrepancy, and you can just cross the maker off your vendor list. A purpose of gift boxes packaging is to add a touch of aesthetic and luxury. If a factory fail to realize the desired color effect, chances are it’s a poorly organized company!

3. Brightness and viewing angle.  

The brightness and viewing angle of the appearance of the paper can also be checked. From every direction, the cardboard gift boxes should be bright and gives a high-end look.

4. Safety.

Safety is also critical for cardboard gift boxes, especially when it comes to the packaging of food and tea boxes etc.

For all the emphasis on quality, there are many other factors that can be taken into account, such as pre-sales & after sales support, designs,response time and supply ability, etc.

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High Stakes in Food Packaging Requires Right Ink for Printing

When ink is applied to food packaging as a printing material, it must be non-transferable. Prints in food packaging should not use conventional inks. The printing company must ensure that all the solvents in the ink are completely volatilized after printing. The ink needs thorough curing and meet the corresponding industry standards.

::Phasing out of Hazardous Benzene-solvent Inks::
In current printing for plastic food packaging, benzene-soluble chlorinated polypropylene inks are the most widely used, both the manufacture and use of which are in good practice. Such inks are mainly used in the printing of BOPP (biaxially oriented polypropylene) materials, and through gravure. Despite the benefits of good printing suitability & post-press processing performance and fast drying, they also have as big disadvantages. Firstly, the solvent residual in prints from such inks is high and toluene is toxic. Secondly, as the thermal stability of the chlorinated polypropylene is poor, the solvents tend to release chlorine to form hydrogen chloride during the production and storage, which makes the ink more acidic, causing severe corrosion to the printing plate roller. Also, the benzene-soluble ink can destroy the ozone layer and cause harm to workers' health and safety during use. And the residue remaining in the packaged product will cause a certain degree of contamination of the food in the package. This type of inks are phasing out, and regulations for prohibiting or controlling the use of this ink have already been developed in Europe and some other countries.
Because of the problems of benzene-soluble inks, environmentally friendly inks came into being. The use of environmentally-friendly inks does not pollute the environment, nor cause physical harm to the operator, nor incur contamination to the contents.

How to Design Cosmetic Cardboard Gift Boxes

Clothes make the man, that’s also true to products, especially vanity products like cosmetics. Somehow, packaging is vital to commercial success of cosmetics. Humans are visual "animals", we all like beautiful things. Furthermore, if a product does not make any change in packaging for years, then we have good reason to doubt the cosmetics brand. Of course, gift packaging styles vary largely in different target markets. There’s not a single standard that fits everywhere. Below are some opinions based on China markets only.

Therefore, the pattern of the cosmetic packaging boxes must be clear, soft, elegant and beautiful. Don't stuff too many pictures, otherwise it will not highlight the key messages you want to convey. And the color matching of the box is very important, for example, most women like white, red and pink, which are called women's colors, women's products packaged in such color boxes may easily appeal to them. However, most men seem to like serious & solemn black, therefore, black is also called men’s color. Thus men's commodities packaged in black can be favored by men.

Cosmetic color box packaging should accurately convey product information, as well as the shape, color, and pattern used in packaging. Do not violate people's normal habits. After all, the good feeling comes directly from the feeling of the shape, color, pattern and material of the package.

The most important thing is the box design of the cosmetic color packaging box. They can be specially designed according to the shape and size of the cosmetics. Different packaging materials, shapes and patterns are employed based on the cosmetics classification of being high-end of mid-grade. The packaging position of class goes a long way in cosmetics brand image and sales.

While luxury packaging is advisable for cosmetics in China, simple & green packaging is popular in some other countries. There’s no one-for-all packaging solution. All the packaging companies can do is to design and make custom gift packaging boxes that fit the customer’s specific brand positions and market segments.

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Innove supplies various cardboard gift boxes for cosmetic packaging: custom round fragrance gift boxes, rose gold round skincare boxes with telescopic lids, handmade personalized perfume gift boxes, hexagonal shaped explosion boxes, eye primer small cosmetic boxes, small makeup brush gift packaging tubes, skincare packaging boxes with clear lids, bulk lip balm containers and kraft paper push-up lipstick containers etc..

What is spot color printing in cardboard gift boxes?

Spot color printing(专色印刷) is a printing process involved in offset printing, using a spot color ink (pure or mixed) specifically formulated according Pantone code. It’s a single and extra run other than the general CMYK 4C printing process, and thus requires its own lithographic film.

Then on what occasions is spot color printing necessary? (1) When the cardboard gift boxes designs involve gold or silver color. Golden and silvery colors differs greatly from rest colors and are extremely opaque. Thus they are impossible to realize on the print by regular CMYK offset printing process. In this case, spot color printing can be used to achieve golden or silvery tones (An alternative method to foil stamping).

(2)The prints often comprise uniform color areas of varying gradient colors and text. These color areas and texts can be achieved either by the process of registering in offset printing or by spot color printing. With comprehensive trade-off between improving print quality and saving the runs of registering, it is sometimes necessary to use spot color printing (An alternative method to registering).

Spot color printing uses a non-standard offset ink such as metallic, fluorescent, or hand-mixed ink. Every color needs one lithographic film and an extra printing run. Also, the potential for problems will generally increase. All these will be factored into the total cost of the final gift boxes.

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[Innove Packaging designs and manufactures window gift boxes, rigid shoulder boxes, decorative drawer gift boxes, hexagon explosion cardboard boxes, luxury nesting apparel gift boxes of 3, and custom odd shaped boxes, etc.]

Restructuring in China Packaging Industry: Green Packaging Develops as a Growing Trend

Recently, “Quality Month” campaigns have been carried out in some provinces in China. Local quality supervision departments have conducted spot checks on retail packaging for food, beverages, alcohol, tea, cigarettes,medicines, health products, cosmetics and other commodities that are selling well. According to industry insiders, with the increasing environmental awareness, green packaging has become a trend. The market for pollutional materials keep shrinking, while packaging and printing companies accelerated their transformation, making product packaging gradually move toward green & environment friendly.

Since the introduction of new “Packaging Regulations” in China, the packaging industry has undergone continuous deep restructuring. Some data show that about 55% of packaging related companies realize that a positive environmental image is very important for their future development; 70% of companies believe that consumer demand, value and recyclable signs on the packaging are important in their marketing activities. Compared with developed countries, China's current color gift box packaging market is far from maturing. While there’s no specific definition for cardboard gift box packaging yet, companies have no accurate understanding of the scope of color it.

A company executive said, the essence of their newly introduced printing platform is to, help accurately understand the scope of cardboardgift box packaging segment the packaging markets, grow a strong brand. While at the same time, the environmental protection measures will be put into practice, using high-quality green materials and advanced pollution-free printing technology.

According to industry insiders, cardboard gift boxpackaging, as an environmentally friendly, cost-effective and mature packaging form, has an infinite development prospect. And with the rapid consumption growth boosted by China’s sustained economic growth, environment-friendly packaging will have a bright future.

What is green packaging?

Green Packaging means pollution-free or Environmental Friendly Packaging, which refers to packaging that is harmless to the ecological environment and human health, can be reused and regenerated, and is in line with sustainable development. This concept contains two implications: one is to protect the environment, and the other to conserve resources.

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Innove is a leading custom cardboard gift boxes supplier from China, offering various fancy setup gift box packaging products and custom box designs service. The product lines include personalized odd shaped boxes, round boxes, square boxes, rectangular boxes, telescoping boxes, shoulder boxes, cardboard drawer boxes, collapsible gift boxes, explosion gift boxes, cardboard window boxes, nesting gift boxes sets, etc.

How to Design Gift Packaging that Appeals to Consumers

Generally, custom designs of gift packaging has direct impact on the sales of the contained products. For packaging like Mid-Autumn moon cake boxes, tea gift packaging boxes, cosmetic boxes, etc., consumers' first impressions would often determine their buying decision. So how can we design an attractive and selling gift box packaging? Listed below are some takeaways for good custom gift boxes designs:

1. Color: Color has a great impact on people's emotions. Therefore, we believe that the color of the wrapping paper can be distinguished by age and gender of target market segmentation: men should be mainly in cool colors, women can go bright colors or simple but elegant color, children should choose bright & colorful colors, and lovely patterns with corrugated cardboard.

2. Theme: This is the basis for determining gift box packaging. Gifts are available in a variety of themes. For example, love gift packaging can take heart shape or rose pattern,  decorated with Cupid's arrow, showing a deep affection. The family gifts can be decorated with warm colors to highlight the intimacy of simplicity and tranquility.

3. Artistic: Each carefully processed & packaged goods can reflect a certain artistic.  The role of small embellishments like decorative strips and ornament flowers, etc. should be paid attention to. They may increase the artistic effect to the finishing touch of gift packaging.

4. Eco-friendly. The public, especially sophisticated consumers worldwide are increasingly concerned about the environment we’re living in. This social conscience is worth promoting and can also be applied to the packaging to appeal the consumers.